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2016, grew sales in Washington and Oregon by 27.4 percent in dollars on a 26.6 percent jump in volume in 2017, according to Nielsen grocery data. Hop Valley, which sold a majority stake to MillerCoors in Sept. That growth comes as overall craft volume in its home region of the Pacific Northwest region declined. Hop Valley grew sales dollars by 40.8 percent and volume by 41.5 percent in 2017 according to Nielsen. The variety pack helped boost 2017 sales for the brewery, which celebrates its ninth birthday today. They give "the craft beer consumer exactly what they want, four unique IPA styles: Northwest (Alphadelic IPA), West Coast (Citrus Mistress IPA), the smoothest Imperial IPA on the planet, (Alpha Centauri), and one more limited release imperial IPA selection that you can only find in this 12-pack." “Our Hop Mixer IPA variety packs are crushing it across the West,” says Walter Macbeth, a Hop Valley partner and the brewery’s vice president of sales and marketing.

(Includes all variety packs with more than 1,500 barrels of sales.) 1 craft beer variety pack in the United States last year in terms of case velocity, per Nielsen data.

Hop Mixer variety packs, which include three of the brewery's flagship IPAs as well as a “wild card” IPA, also ranked as the No. The Eugene, Ore.-based brewery’s new 12-packs edged out releases from Deschutes Brewing (Pacific Wonderland) and Modelo (Chelada Tamarindo) in case growth for the year, despite not having a presence in the eight-state region’s largest market, Southern California, according to Nielsen all-outlet and convenience store data. Hop Valley Brewing Co.’s “Hop Mixer” IPA variety pack was the No.